Song Yuanming's Speech at Huaqiang Lecture: The Path to Global Branding for Kinghelm and Slkor
On May 16, 2026, Song Yuanming, International Director of Kinghelm/Slkor, was invited to speak at the Huaqiang Lecture. Centering on the theme "The Path to Global Branding for Domestic Brands," he shared practical experience in globalizing Chinese semiconductor brands with fellow professionals in the electronic components industry. Drawing on Kinghelm and Slkor's recent explorations and achievements in overseas markets, he systematically deconstructed how domestic brands can break through from "being seen" to "being chosen," from building a digital marketing matrix to listing on international platforms. Song Yuanming, International Director of Kinghelm/Slkor Global Strategy: From "Passive Involution" to "Proactive Breakthrough" During his speech, Song Yuanming pointed out that the domestic electronic components market is facing intensified homogeneous competition, with price wars continuously squeezing profit margins, making goi...