Building a Stronger Brand: Kinghelm & Slkormicro Advance Standardized Management Under Mr. Song Shiqiang’s Leadership

 

Training Session

 

A strong Visual Identity System (VIS) is essential for building brand equity, driving market visibility, and enhancing global competitiveness. On May 10, Kinghelm (www.kinghelm.net) and Slkormicro (www.slkoric.com) hosted a strategic "Corporate VIS Standardization" training session, personally led by General Manager Mr. Song Shiqiang. The session highlighted the importance of collective participation in elevating brand presence and operational excellence.

Mr. Song underscored that “training is the most powerful productivity tool.” As Kinghelm (www.kinghelm.com.cn) and Slkormicro (www.slkormicro.com) continue scaling up their operations, market influence, and innovation capacity, advancing VIS standardization has become a cornerstone strategy — creating a cohesive, recognizable brand identity while unlocking greater operational efficiency through systematic, standardized management.

Mr. Song Shiqiang in Training Session

 

Mr. Song officially unveiled the new Kinghelm/Slkormicro VIS Standardization System (Version 2504), available in both Chinese and English, setting a fresh benchmark for brand consistency and global market alignment. The comprehensive system covers everything from corporate color palettes, logos, and slogans to design standards and visual element combinations.

To make the session dynamic and actionable, Mr. Song combined strategic concepts with practical insights — exploring the cultural symbolism behind brand visuals, design frameworks, vector icon applications, logo variations, and text layout principles. He also showcased real-world examples including digital business cards, standardized document templates, branded workwear, team sports uniforms, mascots, and corporate gifts.

Emphasizing that VIS touches every aspect of brand perception, Mr. Song called for a culture of precision, professionalism, and continuous improvement. He encouraged the team to sharpen their design instincts, refine communication skills, and enhance tool mastery, driving both creativity and operational efficiency through a disciplined, detail-oriented, and highly productive mindset.

Slogan: "Kinghelm Connects the World"

 

Mr. Song highlighted the core values that drive Kinghelm and Slkormicro forward on their global innovation journey: Integrity, Continuous Improvement, Resilience, and Attention to Detail. These principles serve not only as corporate guidelines but as the foundation for a forward-thinking, globally competitive enterprise.

He underscored the importance of cultivating a learning-driven organization, where every team member evolves into a knowledge-powered contributor. By championing continuous learning and personal growth, Mr. Song envisions a culture where innovation thrives at every level.

Through his popular “Lun Dao” video series and thought-provoking articles, Mr. Song openly shares perspectives on leadership, professional growth, and life philosophy. By embedding these insights into the company’s knowledge management systems, he’s institutionalizing learning as a core asset—empowering teams to adapt, innovate, and lead in an increasingly dynamic market.

 

Announcement of VIS Standardization System (Version 25.04)

 

 

The new VIS Version 2504 extends far beyond visual design — it seamlessly integrates into every aspect of Kinghelm and Slkormicro’s daily operations. By reinforcing brand identity, enhancing operational precision, and elevating organizational soft power, this system sets a higher benchmark for global brand consistency.

Thanks to Mr. Song’s unwavering commitment and visionary leadership, the implementation of VIS standardization ensures that every product, interaction, and communication reflects the companies’ professional image and values. It’s a strategic move that not only sharpens internal governance but also positions Kinghelm and Slkormicro for greater influence and recognition on the international stage.

 

About Kinghelm:

Kinghelm is a leading manufacturer and supplier of high-quality electronic components, including RoHS-compliant antennas, wires, plug-ins, switches, and connectors. With over 17 years of experience, the company serves industries including automotive, telecommunications, industrial automation, medical devices, and consumer electronics. Kinghelm’s KH-12X12X4.3H-TJ tactile switch, with its compact size, high performance, and eco-friendly design, meets market needs for cost-effective, reliable solutions. Ideal for smart appliances, industrial controls, medical devices, and IoT terminals, this switch series is compatible with brands such as XKBConnection, HRO, Diptronics , SAB, ECE, NAIS, and OMRON.

 

Tactile Switches

 

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