From Shenzhen to the World: Kinghelm’s VIS Standardization Is Setting a New Industry Benchmark

 

Kinghelm/SLKOR Fully Implements the VIS Standardization System (Version 25.04)

 

Mr. Song Shiqiang believes that lasting business success is built on strong standardization and streamlined processes. Kinghelm Electronics and its "Kinghelm" brand (www.kinghelm.net) have earned international recognition in the RF antenna and signal connector market. To solidify its global presence and brand identity, Kinghelm and SLKOR officially introduced their VIS Standardization System (Version 25.04) in 2025.

Under Mr. Song’s leadership, Kinghelm has achieved remarkable milestones — recording over 80% annual growth for three consecutive years (2022–2024). This impressive trajectory was driven by relentless R&D breakthroughs, operational excellence, integrated knowledge management, and a culture of talent development. The newly launched VIS system not only standardizes the visual and brand identity across all platforms but also sharpens market recognition, reinforces brand value, and elevates the company's competitiveness in the global arena.

1. Corporate Name: Kinghelm

The name “Kinghelm” — meaning Helm of the King — reflects a philosophy of wisdom within, leadership beyond. The company is built on uncompromising quality, integrity-based partnerships, and a culture that values excellence, resilience, precision, and accountability. Upholding the principle “Do not impose on others what you would not wish for yourself,” Kinghelm is dedicated to becoming a global leader in the RF antenna and connector industry, delivering world-class technology and solutions to customers worldwide.

 

 

2. Logo

The red-and-white ”Kinghelm® ” logo features dynamic slanted typography, conveying modernity and premium appeal.

 

 

3. Slogan

“Kinghelm Connects World” is rendered in bold, expressive strokes — a fusion of classical calligraphy, contemporary street art, and a touch of futurism. This distinctive handwritten style captures the brand’s dynamic spirit and forward-looking vision. The slogan is meticulously aligned with the logo layout, with its first character positioned precisely between the "g" and "h" in "Kinghelm," symbolizing the brand’s unwavering commitment to detail, precision, and global connection.

 

 

4. Brand Avatar & Color Palette

The bilingual avatar features a striking deep blue base accented with vibrant red — a classic, high-impact color pairing designed for lasting visual appeal. Its 15° upward tilt represents forward momentum, ambition, and the relentless drive of the Kinghelm team to push boundaries and reach new heights on the global stage.

 

 

5. Business Card

Infused with traditional Chinese elements like elegant xiangyun cloud patterns, the card’s design thoughtfully incorporates the philosophy of the Five Elements — featuring a blue (wood) background paired with red (fire) text, symbolizing "wood feeding fire" for continuous growth and prosperity. A seamlessly integrated QR code offers instant access to Kinghelm’s official website, blending cultural heritage with modern digital convenience.

 

 

6. PPT Template

The design adopts standardized typography and clean, consistent spacing for a polished, professional look. Featuring the English logo and slogan prominently in the top-left corner, the template is set against a bold blue background with an elegant diamond-cut border detail. The company’s website URL is thoughtfully positioned for clear visibility, reinforcing brand identity while ensuring easy digital access.

 

 

7. Document Format

Official documents feature the logo prominently in the header, precisely aligned with a 15pt font size for visual balance. The footer consistently displays the company’s website and slogan, ensuring brand presence and easy access to online resources on every page.

    

 

 

8. Mascot

The blue mascot cleverly integrates antenna elements into its head and ears, visually highlighting Kinghelm’s core expertise in RF technology. Its bright, cheerful smile embodies optimism, innovation, and a forward-looking spirit — reflecting the company’s mission to connect the world with confidence and creativity.

 

 

9. Branded Products

 

Promotional Stickers: Featuring a bold red background with elegant cloud patterns and the inspiring slogan "Kinghelm connects world," these stickers capture attention and convey the brand’s global vision.

Work Uniforms: Embraced company-wide, the vibrant Chinese red uniforms symbolize Kinghelm’s enduring spirit, dedication, and proud commitment to advancing China’s semiconductor industry.

Badminton Jerseys: Designed for team-building sports events, these jerseys foster unity and embody Kinghelm’s core values, energizing the team’s collective spirit and camaraderie.

 

 

10. Promotional Gifts

Branded gifts such as Bluetooth earphones, power banks, and phone stands prominently feature Kinghelm and SLKOR logos, enhancing brand visibility and customer engagement. These items have been popular giveaways in creative campaigns—like distributing free umbrellas during rainy days at Huaqiangbei stores—leaving a memorable impression. Additionally, gift bags and packaging tapes are uniformly designed under the VIS system, reinforcing a consistent and professional brand experience.

 

 

About Kinghelm & SLKOR:

Founded in 2007, Kinghelm (www.kinghelm.net) is a leading national high-tech company specializing in RF antennas and connectors, backed by multiple patents and key certifications including ISO9001, RoHS, and REACH.

Established in 2015, SLKOR Semiconductor (www.slkoric.com) pioneers advanced materials like SiC MOSFETs and stands as a flagship for “domestic substitution” in the semiconductor industry. Together, these companies serve over 20,000 clients worldwide under the visionary leadership of Mr. Song Shiqiang—a respected researcher at the State Council’s Economic Development Center and a recognized expert in electronics and Huaqiangbei’s dynamic business ecosystem.