How SLKOR’s VIS 25.04 Elevates Brand Impact in the Semiconductor World
In today’s competitive landscape, a brand is far more than a logo — it’s a reflection of a company’s culture, values, and vision. Since its inception, SLKOR has made brand development a strategic cornerstone of its growth. In May 2025, SLKOR officially unveiled and fully implemented its "VIS Standardization System (Version 25.04)", a bold step toward strengthening global brand recognition and sharpening its market edge through a cohesive, modern visual identity.
To ensure seamless adoption, General Manager Mr. Song Shiqiang personally led dedicated training sessions, sharing the deeper meaning behind the brand’s visual language and reaffirming the importance of unified, detail-driven representation. As Mr. Song noted:
“Our brand is the first handshake with customers, partners, and the industry. Every visual element we present is a window into SLKOR’s identity — and everyone must treat it with care and intention.”
The Visual Identity System (VIS) is a powerful tool for shaping how a brand is perceived by the world. SLKOR’s newly launched "VIS Standardization System (Version 25.04)" takes this to a new level — not only refining core visual elements like logos, typography, and color palettes, but also expanding into thoughtful new brand touchpoints, from customized gifts to eco-friendly bags.
Spanning six display categories — including office spaces, uniforms, marketing materials, and mascots — the updated VIS ensures a consistent, distinctive brand experience at every customer and partner interaction point. It’s designed to enhance SLKOR’s global brand recognition, build stronger emotional connections, and leave a lasting, professional impression in every scenario.
I. Brand Logo & Slogan
II. Company Business Cards & PPT Templates
SLKOR’s business cards and presentation templates are designed around a bold red palette, layered over sleek carbon grey PCB circuit patterns. This striking contrast not only elevates visual appeal but also subtly reinforces the brand’s identity as a cutting-edge technology leader. The design balances boldness with sophistication, reflecting both energy and precision. Business cards are printed on premium ice-white cardstock with a smooth, refined texture, delivering a crisp, modern finish that leaves a lasting professional impression.
III. Apparel
SLKOR’s workwear and basketball jerseys proudly carry the brand’s signature red as their primary color, ensuring bold, unmistakable brand presence. Under the direction of Mr. Song Shiqiang, subtle refinements in logo typography differentiate each piece — projecting a sleek, professional image through workwear while capturing dynamic, youthful energy with the basketball jerseys. Together, they embody SLKOR’s balance of corporate strength and spirited innovation, visually unifying team identity across both business and recreational settings.
IV. Mascot (AI Robot)
“Vitality Kid” is SLKOR’s energetic brand ambassador, blending playful charm with high-tech symbolism. Its lively posture and cheerful expression capture the brand’s youthful, optimistic spirit, while its electronic eye and antenna-inspired details reflect the core identity of the semiconductor industry. Beyond its current role as the face of SLKOR’s AI-powered customer service assistant, plans are underway — as shared by Mr. Song Shiqiang — to expand its presence through branded merchandise like mouse pads, plush toys, nap pillows, and keychains, further strengthening emotional connection with customers and partners worldwide.
V. Tape & Stickers
SLKOR’s shipping cartons showcase a sleek, minimalist design featuring a distinctive honeycomb hexagonal pattern that intuitively highlights product series. This design reflects the company’s systematic, tech-driven approach while enabling quick visual recognition. SLKOR currently offers three core product lines: Diodes & Transistors, Power Devices, and Power Management ICs, alongside cutting-edge additions like Hall Sensors, ADCs, and Battery Management Systems—backed by years of expertise in dedicated MCUs and interface chips.
At the high end, SLKOR’s portfolio (www.slkormicro.com) includes advanced Silicon Carbide (SiC) SBD Diodes, SiC MOSFETs, IGBTs, and Ultra-Fast Recovery Power Diodes—serving industries such as high-end equipment, communications & power, solar photovoltaics, medical devices, industrial internet, new energy vehicles, small electric two-wheelers, and power tools.
Their general product range covers Schottky Diodes, ESD Protection Diodes, TVS Transient Voltage Suppression Diodes, General-Purpose Diodes, and Transistors. Power devices span High, Medium, and Low Voltage MOSFETs, FRD High Voltage Diodes, SiC SBD High Voltage Diodes, Thyristors (SCRs), and Bridge Rectifiers. Power management solutions include LDOs, AC-DC and DC-DC converters, as well as sensors, general-purpose and high-speed optocouplers, and passive crystal oscillators—delivering comprehensive, reliable support for diverse customer needs worldwide.
The red advertising stickers feature a subtle PCB circuit pattern as their background texture, highlighting the company’s deep expertise and commitment to cutting-edge electronic components.
VI. Brand Penetration Peripheral Gift Series
SLKOR’s corporate gifts embody the philosophy of “Simple, Practical, Quality First,” focusing on everyday essentials that blend functionality with brand visibility. This carefully curated gift collection includes vibrant red business umbrellas, ultra-quiet portable fans, custom-branded mineral water, wireless Bluetooth earphones, fast-charging power banks, foldable promotional fans, versatile phone stands, and eco-friendly canvas tote bags. Each item is crafted with premium materials and prominently features SLKOR’s signature red logo, reinforcing the brand’s presence while delivering practical value to customers and partners worldwide.
The six key elements—spanning logo, apparel, and intricate details—powerfully embody SLKOR’s core values and brand philosophy. General Manager Song Shiqiang emphasized that implementing the VIS standardization system is a long-term strategic initiative requiring ongoing refinement, expert focus, and meticulous attention to detail. This continuous process drives brand perfection, boosts competitiveness, and supports sustainable growth.
Aligned with the shared corporate values of “Integrity,” “Continuous Improvement,” “Resilience,” and “Attention to Detail” upheld by both Kinghelm and SLKOR, the VIS system elevates brand image and communication effectiveness. It strengthens internal unity, accelerates the international expansion of both brands, and showcases the company’s soft power in the global semiconductor arena.
As SLKOR grows in strength and scale, it will deepen its brand strategy, guided by the new VIS framework, delivering higher-quality products and services to customers worldwide. This commitment will further enhance SLKOR’s market influence and competitiveness, driving its ambition to become a leading semiconductor brand in China and beyond.
Popular SLKOR Models at Huaqiangbei Flagship Store
Mr. Song Shiqiang is a distinguished researcher on private economy at China’s State Council Development Research Center and a key member of the Electronic Information Expert Database under the China Association for Science and Technology. Renowned as a Huaqiangbei business expert and an integrated circuits science columnist, he brings deep industry insight and thought leadership. Formerly CEO of an international publicly listed real estate company, Mr. Song now leads Shenzhen SLKOR Semiconductor Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., successfully building the SLKOR and Kinghelm brands into influential, trusted names with global recognition. With years of dedicated experience in the electronics sector, he tirelessly champions a healthier business environment and positive public perception for Huaqiangbei, aiming to establish it as a flagship symbol of China’s reform, opening-up, and Shenzhen’s economic dynamism.
In 2015, General Manager Song Shiqiang founded Shenzhen Slkormicro Semicon Co., Ltd. in the heart of Huaqiangbei. As one of the pioneering international companies to master high-voltage SiC MOSFET production technology, SLKOR has secured dozens of invention patents spanning MOSFETs, IGBTs, TVS diodes, and advanced packaging and testing techniques. Recognized as a National High-Tech Enterprise, SLKOR stands out as a leading force in China’s semiconductor industry on the global stage. Song emphasizes that the semiconductor sector is inherently global and standardized, relying on a complex international supply chain. Together with Kinghelm Electronics, SLKOR proudly serves over 20,000 customers worldwide, relentlessly pursuing its vision to become a true “Semiconductor Leader.”
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