20 Years of Vision and Values — DST Electronics CEO Han Junlong on Building a Thriving Tech Company

 

DST Electronics CEO Mr. Han Junlong(Kevin)

 

Empowering Enterprise Growth Through Culture and Long-Term Vision

In this special feature, the editorial team at Kinghelm (www.kinghelm.net) sits down with Kevin Han Junlong, Founder, CEO, and President of DST Electronics Group Co., Ltd. A respected figure in the semiconductor industry, Mr. Han also serves as a senior chip industry consultant to several leading securities firms.

With over 20 years of experience in semiconductor distribution and technology promotion, Mr. Han has played a key role in driving adoption of both analog and digital chips in China. His deep expertise in domestic substitution and chip market strategy makes him a pivotal voice in the country’s semiconductor advancement.

What sets Mr. Han apart is not only his technical and business acumen, but also his enduring commitment to traditional Chinese culture. A strong advocate for cultural heritage, he integrates its values into modern enterprise leadership—promoting positive energy and cultural confidence in the new era. In this respect, Mr. Han shares a like-minded vision with Mr. Song Shiqiang, founder and general manager of Kinghelm and Slkor (www.slkoric.com).

This interview explores how culture-driven leadership and strategic persistence have shaped DST Electronics' growth—and offers insights into what the future holds for China’s chip industry.

Mr. Han Junlong’s Office

 

A Journey of Entrepreneurship and Inner Cultivation

Over the past 20 years, Mr. Han Junlong has not only built a business empire but also walked a path of personal growth and spiritual cultivation. A passionate student of traditional Chinese and Zen culture, Mr. Han shares,

"I consider myself a semi-lay Buddhist. True cultivation begins with the mind. Scriptures like the ‘Platform Sutra,’ the ‘Heart Sutra,’ and the ‘Diamond Sutra’ help dissolve the ego. Through meditation, I find clarity—emptiness leads to stillness, stillness to stability, and stability to wisdom."

Outside the boardroom, Mr. Han is an avid reader of classical literature, especially drawn to the poetry of Su Dongpo, and frequently draws inspiration from historical wisdom. Writing under the pen name “Pengcheng Xinge” (Shenzhen Chip Brother), he has penned numerous poems and launched video channels to share his thoughts and cultural insights.

A lover of table tennis and football, Mr. Han’s passion for sports began in 1998 and has continued for over 27 years, nurturing both physical vitality and mental focus.

This rich blend of philosophy, literature, art, and athletics has helped Mr. Han—a business leader born in the 1970s—maintain a rare balance of integrity, discipline, humility, and youthful energy. Grounded in the present and deeply committed to each endeavor, he leads with clarity, cultivates with intention, and lives with purpose—turning success in business into a reflection of a well-lived life.

Mr. Han Junlong

 

DST Electronics Group Co., Ltd.
Driving Innovation Through Trusted Chip Distribution and IoT Design Expertise

Operating under the core principles of Dedication, Focus, and Professionalism, DST Electronics Group Co., Ltd. has established itself as a recognized Asia-Pacific authorized distributor of European and American electronic chips and a trusted R&D partner for IoT solutions.

Headquartered in Shenzhen, China’s innovation capital, DST Electronics has expanded its footprint with branches in Shanghai, Beijing, Xi’an, Chengdu, Guangzhou, Jiaxing, and Hong Kong, and maintains offices in Suzhou, Nanjing, and Hangzhou—strategically positioning the company to serve both domestic and international markets under a robust dual-cycle strategy.

Core Business:

• Semiconductor chip distribution

• Custom solution design for IoT and industrial applications

DST’s experienced team of 60–70 professionals drives innovation and execution. The company holds 30+ invention patents and achieved revenue of nearly 700 million RMB in 2024, reflecting its strong market performance.

Product Portfolio:

DST represents 40+ global and domestic semiconductor product lines, including:

• International brands: ALLIANCE, Fujitsu, Macronix, Nuvoton

• Leading domestic brands: 3PEAK (Sitronix), BIWIN, NCE Power, Zhongke GalaxyCore, Hope Microelectronics, Sunlord, Orientech

• New additions: Kinghelm, Slkor, and more in the pipeline

Application Fields:

DST’s distributed components are widely used across a broad range of industries, including:

• Industrial automation

• Measurement and instrumentation

• Consumer electronics (smartphones, tablets)

• Security & surveillance

• Sensors and IoT devices

• Power inverters and meters

• Telecommunication equipment

• Medical electronics

• Home appliances

With its deep technical capabilities and strong supply chain, DST Electronics is committed to bridging global technology with local innovation, enabling smarter and more efficient electronic solutions worldwide.

www.szdst.com.cn

 

“What Does DST Stand For?” — The Story Behind the Name

When asked about the inspiration behind the name DST Electronics, CEO Mr. Han Junlong shares a story deeply rooted in cultural heritage and personal identity:

“I was born in Xi’an, Shaanxi—historically known as Chang’an, the ancient capital of 13 dynasties and a cultural beacon during China’s golden Tang Dynasty. Out of deep respect and affection for my hometown, I named the company ‘Dashengtang,’ which translates to ‘Great Prosperous Tang.’”

For Mr. Han, the name symbolizes more than history—it reflects a vision:
A company that embodies the spirit of prosperity, cultural pride, and enduring strength. Just as the Tang Dynasty marked an era of openness, innovation, and global exchange, DST Electronics aspires to flourish in today's global semiconductor landscape, sharing in the opportunities of this modern “Prosperous Age of China.”

“It’s been 20 years since DST was founded. We remain committed to progress—driving China’s semiconductor industry forward and bringing quality domestic chips to the world.”

 

Culture Wall

 

Inside DST Electronics: A Culture-Driven Vision for Global Growth

A visit to DST Electronics reveals more than just a high-tech operation—it showcases a company deeply infused with cultural strength and collective purpose. One of the most striking visuals in the office is a bold red banner that reads:

“Everyone shoulders a heavy burden; each has their own targets.”

This powerful motto reflects the company’s work ethic and unwavering drive toward excellence.

As the visionary leader behind Dashengtang (DST), Mr. Han Junlong guides the company’s high-quality development through holistic strategy and systems thinking. While advancing both R&D and market promotion, he remains closely attuned to the entire domestic semiconductor value chain—from upstream wafer design to downstream application—and follows the latest in cutting-edge technologies and product development trends.

With deep insight into domestic substitution and chip globalization, Mr. Han has cultivated a business model that genuinely empowers customers. By selecting and recommending highly targeted flagship products from original manufacturers, DST helps clients achieve faster time-to-market and more cost-efficient solutions—ultimately creating a positive cycle of value creation and business upgrading.

When asked how he developed such a far-reaching vision and strategic mindset, Mr. Han responds with characteristic humility:

“Learning is a habit. I learn anytime, anywhere—from colleagues, clients, books, and my own research. I seize every opportunity—whether it's a business trip to Shanghai or Wuxi—to engage with top chip designers on the front lines.”

In the past three years, Mr. Han has personally led DST’s international expansion, building foreign trade channels, growing global performance, and opening new markets for Chinese semiconductors.

“Even on weekends, I study English vocabulary. Everything starts with me.”


His dedication to lifelong learning, hands-on leadership, and cultural integrity has made DST Electronics not just a distributor—but a driving force in the globalization of China’s semiconductor industry.

 

Culture Wall

 

Domestic Substitution in Semiconductors: A Rising Force in Global Competition

Speaking on the topic of domestic substitution, Mr. Han Junlong, CEO of DST Electronics, explains:

"Domestic substitution is not just a policy goal—it’s an unstoppable industry trend. The semiconductor value chain is incredibly complex, covering everything from silicon wafer manufacturing and high-purity materials to wafer fabrication, lithography systems, photoresists, advanced packaging, and testing equipment. It requires significant investment in talent, technology, and infrastructure."

According to Mr. Han, the semiconductor industry has now entered a critical phase of deep-tech iteration and talent-driven innovation. In particular, for sectors above the 28nm node, China has made notable progress.

"In areas like automatic test equipment (ATE) for semiconductors, more than 80% of domestically developed chips now match the performance of leading European and American counterparts. Within 4 to 6 years, the performance gap will continue to shrink—until full parity, or even leapfrogging, is achieved."

Whether it’s DST Electronics, or peer companies like Kinghelm and Slkor Semiconductor led by Mr. Song Shiqiang, all are working closely with upstream and downstream partners to accelerate progress in China’s chip ecosystem.

Despite the early-stage challenges of R&D, branding, and distribution channel development, these companies are laying a solid foundation for long-term competitiveness in the global market.

 

Honor

 

DST Electronics: Balancing Technology and Value in the Global Chip Market

When discussing chip globalization, Mr. Han Junlong, CEO of DST Electronics, offers an insightful distinction:

“Chip traders understand market dynamics and profit from price differentials. Technical agents, on the other hand, focus on application know-how and R&D direction—adding value through technical expertise. Coming from a technical background myself, I’ve always prioritized finding the optimal balance of performance and cost.”

This pursuit of the “most appropriate cost-performance ratio”—a smart equilibrium between technical specifications, real-world performance, value, and price—is at the core of DST’s strategy. It’s also a key reason the company’s foreign trade business, launched just three years ago, has already reached nearly 10 million RMB in annual revenue (2024).

Looking at the bigger picture, Mr. Han emphasizes the need for strategic agility in an industry facing both challenges and transformation:

• Domestic competition and structural overcapacity

• Global supply chain shifts and production relocation

• The urgency of industrial upgrades across the value chain

In response, DST is adopting a “dual-engine” globalization strategy—leveraging both domestic market strength and export expansion to tap into new global opportunities within the “dual circulation” economy.

Mr. Han also foresees a major shift within China’s semiconductor agency sector over the next five years:

“We’ll see a wave of industrial restructuring—elimination, transformation, and consolidation. Agents that fail to adapt will be phased out, while those who innovate will carve new paths forward amid supply chain realignments.”

DST Electronics is positioning itself not just to survive this shift, but to lead through it—by focusing on technical depth, global perspective, and unmatched value delivery.

Culture Wall

 

From Cultural Foundations to Cutting-Edge Semiconductors: DST Electronics Charts Its Future

Under the leadership of Mr. Han Junlong, DST Electronics (www.szdst.com.cn) is poised for the next stage of growth—focusing on refined management, building a high-performing technical team, and delivering high-value-added solutions, particularly in areas such as Industrial IoT.

Looking ahead, DST remains committed to delivering not just products, but integrated solutions that empower innovation and generate long-term value for global customers.

As Mr. Song Shiqiang, founder of Kinghelm and Slkor, aptly notes:

“Successful enterprises often share common traits, but they thrive through unique approaches. Sustainable growth requires a balance between bringing in global best practices and actively going out to explore new markets.”

With this mindset, we sincerely look forward to deeper collaboration between DST Electronics, Kinghelm, and Slkor, working hand in hand to write a new chapter in China’s chip industry. Together with our partners and customers, we aim to create a win-win future—built on technical strength, cultural depth, and global vision.