Building Bridges Through Connectors: Liu Guozhi’s 21-Year Mission to Take Jide Precision Global

“Gathering Talents, Winning the World with Virtue” – In this feature, Kinghelm (www.kinghelm.net) sits down with Ms. Liu Guozhi, Chairwoman of Guangdong Jide Precision Electronics Co., Ltd.

Originating from Shandong, Ms. Liu embarked on her entrepreneurial journey in 2004 with just over 20 employees. Through vision, resilience, and relentless drive, she has transformed Jide into a leading force in China’s connector industry, scaling annual revenue beyond 1 billion CNY.

Her leadership not only elevated Jide’s market presence but also disrupted the global landscape—pushing even high-end foreign competitors to lower their prices by 10%.

Mr. Song Shiqiang, General Manager of Kinghelm, applauds her achievements:
"Ms. Liu Guozhi is a trailblazer—an entrepreneur who blends ambition with innovation, and a firm believer in the power of manufacturing. Her global vision sets a benchmark for the entire industry."

Mr. Song Shiqiang (center) welcoming Chairwoman Liu Guozhi (first left) and her delegation

Ms. Liu Guozhi, born in the 1980s in Shandong, is not only an avid reader and traveler but also a natural connector of people and ideas. After earning her degree in International Economics and Trade from Shandong Agricultural University, she gathered a small team of just over 20 pioneers to embark on her entrepreneurial journey.

Reflecting on her drive, she explains:
“Life is like the endless Yangtze River flowing east—I was never content with comfort. I wanted to create something meaningful: a career that brings joy to myself and value to society. Even when we started merely as distributors of automotive connectors, I already envisioned building a multibillion enterprise and seeing our products integrated into cars worldwide.”

Ms. Liu Guozhi's Entrepreneurial Journey (2004–Present)


Liu Guozhi describes her entrepreneurial journey in two distinct phases:

  • 2004–2012 – Laying the Foundation: A period of potential accumulation, focused on introducing foreign resources to the domestic market and building valuable industry data reserves.

  • 2013–Present – Rapid Growth: A transformative era of expansion and innovation.

Today, her business group has evolved into a diversified conglomerate that includes Beijing Jingbei Components, Shenzhen Deli Chengxin, Shenzhen Jide Electric, Shandong Jingbei Ketong, Guangdong Jingbei Ketong Supply Chain, Guangdong Jide Precision Electronics, and Yuande Precision.

With a robust supply chain network spanning Beijing, Shandong, Qingdao, Shanghai, Shenzhen, Dongguan, Hong Kong, and international markets, the company is dedicated to “connecting cutting-edge technology and powering global intelligent manufacturing.”

By 2024, the enterprise had grown to 330 employees, serving tens of thousands of clients worldwide, and achieving annual revenue exceeding 1 billion CNY—a testament to its vision, resilience, and global ambition.


Chairwoman Liu Guozhi Introducing Jingbei Tongyu


As a Vice-Chairman Unit of the Shenzhen Electronic Chamber of Commerce, Jingbei Tongyu is a high-tech industrial chain company delivering integrated solutions and supply chain services for global electrical equipment manufacturers.

The company has forged long-term strategic partnerships with leading innovators such as Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com). Its electronic components platform (www.jbchip.com/index) stands as a powerhouse in the automotive connector sector—boasting:

  • 150,000 in-stock SKUs

  • 8 million selectable models

  • 2 million available products

  • A thriving base of hundreds of thousands of registered users

With annual sales surpassing 500 million CNY, it has secured its position as a leader in automotive component distribution.

Looking ahead, its subsidiary Guangdong Jide Precision Electronics Co., Ltd., together with Kinghelm and Slkor, is spearheading efforts to expand into overseas markets. By differentiating strategies, penetrating niche markets, and building diversified global promotion channels, the alliance is committed to setting new benchmarks for domestic connector brands while driving China’s semiconductor industry onto the world stage.


 

Guangdong Jide Precision (JIDC) Electronics: A Leader in Domestic Connectors


Guangdong Jide Precision (JIDC) Electronics Co., Ltd. is a leading Chinese manufacturer of mid-to-high-end connectors, delivering comprehensive, cost-effective solutions for global clients. Recognized as a National High-Tech Enterprise, JIDC operates a CNAS-certified national laboratory, holds multiple invention patents, and is fully certified with IATF16949 and ISO9001.

The company has built long-term partnerships with top automakers and Tier 1 suppliers, including Chery, BYD, Geely, Changan, Nidec, and Anrui Optoelectronics.

📍 Headquarters & Facilities
Located in Dongguan, Guangdong, JIDC operates a 23,000 m² advanced facility, integrating:

  • Connector solution & product design

  • Mold design & automated testing

  • Precision stamping, injection molding, and assembly lines

This enables large-scale production of high-voltage, high-speed, high-current, and fine-pitch connectors for:

  • Board-to-Board, Wire-to-Board, Wire-to-Wire applications

  • Automotive, Communications, High-End Industrial, Home Appliances, Consumer Electronics

  • Emerging industries like Robotics, UAVs, and Smart Vessels

✅ Competitive Edge

  • Pin-to-pin compatibility with leading international brands

  • 30%+ cost savings for clients without compromising performance

  • 6,000+ SKUs available with ready-to-ship samples

  • 300,000+ items in database for rapid quotation—often with waived mold fees

With its innovation-driven mindset, automated precision manufacturing, and global vision, JIDC is committed to empowering intelligent manufacturing worldwide.


 

Ms. Liu Guozhi Visiting Kinghelm and Slkor Headquarters


Building a world-class connector brand is never a sprint—it’s a long, demanding journey.
For Liu Guozhi, the driving principle has always been simple yet powerful: “Results = Opportunity + Knowledge + Application.” Her leadership blends customer-centric strategy with insights from management, philosophy, psychology, and economics.

🔹 Strategic Vision in Action

  1. Product Positioning & Business Model
    By targeting mid-to-high-end automotive connectors, Liu pioneered a “connector supermarket” model—focusing on universal, scalable, and cost-effective products while ensuring serialization and long-term market adaptability.

  2. Sales-Driven Innovation
    Instead of a heavy-asset approach, she built a lean, technology- and service-driven model. Customer feedback directly fuels R&D, ensuring optimized production, faster turnover, and solutions aligned with real-world demand.

  3. Empowering Employees & Management Innovation
    With 100+ employees holding shares, her company thrives on team-based ownership and accountability. She champions systematic team building, knowledge engineering, and operational efficiency—backed by innovative practices like flexible procurement and futures pricing.

🔹 Industry Influence & Global Engagement

Beyond operations, Liu excels at building strong partnerships and driving industry collaboration.

  • She participates in 10+ international exhibitions each year.

  • She actively contributes to events like the 2025 Dajiayuan Electronics Industry Chain Summit.

  • As Vice-Chairman of the Shenzhen Electronic Chamber of Commerce, she continues to advance value creation across the entire ecosystem.

✨ Liu Guozhi’s journey reflects more than business success—it’s about setting new standards in the connector industry while inspiring a new generation of global leaders.

 
Ms. Liu Guozhi (second left) at the 2025 Dajiayuan Electronics Industry Chain Summit

Liu Guozhi believes that "willpower surpasses karma, and karma surpasses ability." As a strategic leader, she emphasizes lifelong learning, structural thinking, and innovation to drive business models and empower corporate strategy.

Kinghelm Electronics: A Domestic Connector Brand Benchmark on Its Global Journey


As global automotive electrification accelerates, Chinese component manufacturers are stepping onto the world stage through technology-driven exports. Under the leadership of Liu Guozhi, Guangdong Jide Precision Electronics launched its international expansion in 2022—reaching over 100 million CNY in overseas sales by 2024.

Now, the company is preparing for its next milestone: localized operations and production overseas, unlocking fresh market demand and laying the foundation for global scale by 2027.

Guided by a strategy centered on cutting-edge technology, key account partnerships, and integrated product portfolios, Jide is positioning itself not just as a supplier, but as a comprehensive connector solution provider that empowers smart manufacturing worldwide.

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