Song Shiqiang of Slkor: A Trailblazing Champion of China’s Semiconductor Rise
— Insights from the "GESA — Chips Shine in the East" Live Broadcast
Chip Expert Mr. Su (right) in deep conversation with Mr. Song Shiqiang (left)
On the afternoon of November 18, a highly anticipated live-streamed event for the global electronics industry kicked off at the new joint headquarters of Slkor (www.slkoric.com) and Kinghelm (www.kinghelm.net).
The program began at 15:00, featuring Chip Expert Mr. Su—founder of Shenzhen Xinxirang Consulting Co., Ltd. and curator of "GESA — Chips Shine in the East"—alongside Mr. Song Shiqiang, General Manager of Kinghelm and Slkor. Together, they co-hosted a dynamic livestream titled "Chips Driven Future, Connects World." Mr. Song delivered an in-depth and highly engaging discussion on corporate culture, strategies for thriving in challenging market cycles, and brand-building best practices, while also offering viewers an exclusive virtual tour of the new Slkor and Kinghelm headquarters. With warm interaction and real-time Q&A, the event successfully captivated more than 15,000 live viewers.
The nearly three-hour broadcast was simultaneously streamed across multiple major accounts, including "Slkor Semiconductor," "Chip Expert Mr. Su," and "Dajiayuan Procurement Network."
The event attracted interactive online participation from over 15,000 viewers
The date, November 18, carries an auspicious meaning in Chinese (symbolizing “prosperity”), and the celebration was highlighted by bold red work shirts paired with gold-foiled logos, creating a vibrant atmosphere of momentum and growth.
On this special day, the two veteran industry leaders appeared together in coordinated work attire, offering deep insights into the challenges and triumphs of entrepreneurship and innovation within China’s chip industry. Their in-depth discussions and energetic interactions delivered a strong boost of confidence and inspiration to the semiconductor community, making the livestream both content-rich and highly engaging.
I. Brand Exploration: Building a Brand, Writing Thought Pieces, Investing in Long-Term Brand-Building
The Slkor and Kinghelm brand logos
Chip Expert Mr. Su anchored the conversation with three powerful questions—“How do you build a brand?” “Why create the Song Shiqiang on Doctrine series?” and “How do you sustain long-term brand investment?”—guiding viewers through the essence of authentic brand empowerment. His questions illuminated the strategy, discipline, and conviction behind effective brand building, while vividly showcasing Mr. Song’s remarkable journey of reinvention as a cross-industry entrepreneur and outspoken advocate for the rise of the “China Chip.”
1.How to build a brand?
Mr. Song said that running a business requires erecting “firewalls” and building a “moat”; brand strength and technological advantages are precisely that moat. To sell well and at scale, a brand is essential—brand conveys confidence, technical capability, and after-sales assurance. The value of a brand lowers transactional costs.
As makers of domestic brands and original-technology manufacturers, their core mission is to maintain autonomy across product, technology, pricing, supply chain, and sales channels. Though challenging, sticking to long-termism and developing a strong ecosystem—supported by solid firewalls and deep moats—and operating by the principles of “long slopes and heavy snow, evolution rules, tall city and wide river” enables Kinghelm and Slkor to keep moving forward. Both brands continue to boost recognition and reputation while steadily expanding market share.
He further emphasized that brand-building is a two-way dialogue with consumers; to become a respected industry leader, brand slogans must be compliant, memorable, and meaningful.
“Kinghelm — Connects World” speaks not only to Kinghelm’s portfolio of connectors, plugs, and terminals but also to its mission of enabling global connectivity, forming a narrative link with Slkor’s slogan, “Chips Driven Future.”
“Chips Driven Future” highlights how chip-powered innovation drives progress and shapes a better tomorrow—an idea that spans distance and bridges time. The goal is to become a world-class industry leader that earns customers’ trust and gives employees confidence.
He revealed that this concept had been on his mind for a long time. In practice, Slkor’s public call for a brand slogan turned into a successful marketing campaign—Slkor received 700–800 email submissions, and Xu Wenjun from Shandong, the first to suggest “Slkor — Chips Driven Future,” won a 5,000 RMB prize. Finalists Qu Jingtao and Ma Yuxia each received 1,000 RMB. Next, the 5,000 RMB winner will be invited to visit Slkor’s headquarters, with travel expenses fully covered.
2.Why write the "Song Shiqiang on Doctrine" pieces?
Mr. Song Shiqiang, General Manager of Kinghelm and Slkor
Mr. Song is a science-communication lecturer for the China Electronics Society, a member of the Electronic Information Experts Database of the China Association for Science and Technology, a popular-science columnist, and the founder and general manager of Kinghelm and Slkor; he also describes himself as a “grassroots economist” and a researcher of Huaqiangbei culture.
Mr. Song candidly shared that he has written extensively about Huaqiangbei. Looking back on those inspiring years, he and a group of friends dreamed boldly about the future—ideas that may have seemed idealistic, but the courage to think through uncertainty and keep moving forward was what truly mattered.
Through deep reflection, he rebuilt his creative confidence and upgraded his entire thinking framework. The result is the “Song Shiqiang on Doctrine” series—over 50 articles with more than 200 million total reads, reaching audiences in more than 100 countries, with several pieces surpassing 10 million views. His vivid storytelling and unique insights into Shenzhen’s Huaqiangbei have also become widely shared cultural touchpoints.
The “Song Shiqiang on Doctrine” video series has been launched across major domestic and international short-video platforms—Douyin, Weixin Video Accounts, Bilibili, Xiaohongshu, YouTube, and TikTok—where it has gained strong viewership. These videos offer fresh perspectives that help promote traditional Chinese culture and contribute ideas for economic vitality and social development.
The English version of Song's piece "Research on 'Huaqiangbei Knockoff Phones' (Part I)" was featured on AB Newswire
Mr. Song also announced major news: within just over one year of Slkor products being listed on Digi-Key (https://www.digikey.cn/zh/supplier-centers/shenzhen-slkormicro-semicon), monthly sales have surpassed 1,000 orders.
This milestone underscores Slkor’s strong push toward global expansion and its sharp focus on capturing overseas opportunities. The rapid rise in visibility brought by the “Song Shiqiang on Doctrine” article and video series has played a pivotal role in accelerating this momentum.
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Investing in the brand over the long term
Mr. Song emphasized that both Kinghelm and Slkor are world-class brands built on long-termism. Their communication strategy is anchored by their official websites, supported by a powerful matrix of media channels that create spaces for employees, customers, and industry partners to interact, learn, and grow together.
Beyond Douyin, the companies maintain a broad presence across Sina Weibo, WeChat official accounts, WeChat Video Accounts, Zhihu, Bilibili, Xiaohongshu, and more.
Today, both brands run daily advertising on Baidu and Google—investments amounting to tens of millions of yuan—while their branded content and soft-marketing efforts remain among the most active in the industry.
A. Visual promotion matrix: Mr. Song noted that in today’s omnichannel era, Kinghelm and Slkor have made significant investments in building a comprehensive visual promotion matrix. Their Chinese websites (www.kinghelm.com.cn / www.slkormicro.com) support 104 languages and draw around 200,000 visits per day.
Their overseas websites (www.kinghelm.net / www.slkoric.com) feature rich content on traditional Chinese culture and serve as important channels for sharing Chinese semiconductor industry updates. Both “Kinghelm” and “Slkor” have earned global recognition, helping Chinese semiconductor innovations reach users around the world.
B. A polished mix of corporate-culture activities: Mr. Song highlighted that strong written content fuels both companies’ matrixed and internationalized promotional efforts. Initiatives such as the Kinghelm/Slkor Spring Essay Contest, hometown food festivals, “Weekly Star,” “Outstanding Employee,” and “Sales Champion” awards—alongside Kinghelm’s badminton team and Slkor’s Warriors basketball training—create a vibrant culture that boosts employee enthusiasm and sense of ownership.
C. Big IP, big traffic: Mr. Song observed that Kinghelm and Slkor have evolved into influencer-level brands. Combined with his Huaqiangbei IP research, the brands amplify one another, driving substantial traffic across the Kinghelm and Slkor website matrix.
Kinghelm & Slkor have also developed strong partnerships with major e-commerce platforms—including Lichuang Mall, Ickey, Ichunt, Allchips, Elecfans, and Sekorm—leveraging online platforms and grassroots channels to bring their products directly to R&D engineers across desktop and mobile screens throughout the global electronics industry.
II. 360° Virtual Store Tour: Design Philosophy, Song-style Aesthetics, Empowering the Brand
Team highlights of Kinghelm and Slkor
The event’s interview-plus-store-tour format kept viewers fully engaged. Mr. Song personally guided the tour, showcasing the distinctive, artfully crafted details of the new Slkor and Kinghelm joint headquarters. Chip Expert Mr. Su praised the space, stating: “My first impression of the new headquarters was absolute astonishment. Drawing inspiration from Eastern aesthetics and the elegance of the Song Dynasty, Mr. Song has masterfully blended the dynasty’s signature qualities—refined, simple, exquisite—with modern spatial flow. Every corner is meticulously curated so that each step reveals a fresh visual surprise. It’s a space that energizes rather than exhausts—a perfect reflection of a company aiming to lead the industry not only technologically, but culturally.”
The front desk of the new Slkor and Kinghelm headquarters
Song-style aesthetics: "Refined, Simple, Exquisite."
The framed compositions and window views are stunningly beautiful
Light-and-shadow artistry; perfectly designed circulation
Corporate culture: "Slkor totem painting"
Artistic allure: "A Thousand Miles of Rivers and Mountains."
Slkor and Kinghelm follow an ecological, matrix-based, and tiered operational model—dividing their business into clear segments and departments, then driving efficiency through seamless collaboration and agile management. Mr. Song Shiqiang noted that amid a fast-paced workload, people still need moments of quiet—because only in calmness can thinking take root, and through thinking, wisdom emerges. When Oriental elegance meets minimalist poetry, stillness becomes the heart of the interior design.
Artistry reveals itself through details: Song-style design elements—flying eaves, lattice patterns, diamond motifs, and cracked-ice textures—are woven naturally throughout the space. A 12-meter reproduction of the Song dynasty masterpiece A Panorama of Rivers and Mountains, restored by the Palace Museum, is mounted in six redwood frames encircling the building’s central core, subtly guiding the flow of movement clockwise.
This arrangement fills the workspace with the spirit of Song-era scholars and deep historical resonance. Drawing inspiration from the same painting, glazed mountain-shaped installations reinterpret traditional symbols in a modern high-tech environment, inviting moments of cultural reflection while infusing the space with simplicity, elegance, tranquility, and grandeur. Ming-style redwood desks and chairs embody minimalist functionality; a serene Buddha head enhances reverence; bamboo in quiet corners adds peaceful contrast to a dynamic office; textured stones recreate the feeling of an outdoor pathway; and lush greenery brings vitality, linking time, space, and people.
Mr. Song emphasized that the headquarters’ meticulous design ultimately serves one purpose: brand empowerment. In an era of intense product homogenization, Slkor and Kinghelm champion long-termism—fusing vision, brand-building, marketing innovation, and team strength to create meaningful differentiation and secure a lasting competitive advantage. The company’s mission is to empower people: spacious, well-equipped conference rooms and a grand lecture hall cultivate a strong learning atmosphere, supporting advanced training systems and fostering industry collaboration. The new headquarters now stands ready to welcome more industry seminars and thought-leadership events.
III. "Exploring China's Chip Industry: Corporate Strategy, Management Upgrades, Talent Empowerment"
Mr. Song Shiqiang (center) attending the "Huaqiangbei High-Quality Development Forum"
Mr. Song highlighted that as original Chinese brands, Kinghelm and Slkor have, since their inception, benchmarked themselves against global-class enterprises across strategic decision-making, resource allocation, internal governance, brand value, innovation capabilities, and internationalization.
1. Corporate Strategy
Mr. Song emphasized that strategy serves as the company’s top-level blueprint, integrating mind maps and data-driven models. The deployment of strategy, tactics, and campaigns is designed to create growth inflection points—unlocking internal potential while leveraging external resources. Tangible growth not only resolves operational challenges but also empowers employees and elevates the broader industry. Once a strategy is set, it requires long-term commitment. Since 2012, when he began top-level planning, Mr. Song has focused on strategic emerging industries, particularly energy-saving technologies and new-energy vehicles. After founding Slkor Micro Semiconductor (www.slkormicro.com) in 2015, its mission became the steadfast stewardship of “China Chips,” with a vision to become a globally recognized industry leader within 20–30 years.
Early entrepreneurship was fraught with challenges; Mr. Song humorously referred to himself as a “home-selling entrepreneur,” having sold multiple properties to support Slkor. To date, his investment in Slkor and Kinghelm has exceeded 100 million RMB, with plans to expand the workforce to over 140 employees next year.
2. Management Upgrades
Mr. Song stated that human management has inherent limits: time and energy are finite, focus demands sacrifice, and transparency ensures alignment. Effective management is key—shifting from personal success (self-growth) to organizational empowerment (enabling others), from minor good to greater good. Enterprise management is executed through a clear principle: “simple processes → continuous optimization → relentless execution.” Scaling Kinghelm and Slkor from a dozen to over a hundred employees required balancing rationality, legal compliance, and empathy—a demanding process that reinforces an entrepreneurial and innovative mindset at the core of the company.
Mr. Song delivering a speech on "Challenges and Opportunities in the Huaqiangbei Electronics Market"
3. Talent Empowerment
Mr. Song, a practicing Buddhist, often reflects that all beings experience suffering and deserve respect. Those with whom we share affinity should be treated with kindness. Life should be simple, complexity reduced, and joy embraced. As Romain Rolland wrote, “To love life after seeing its truth.” Even when understanding human complexity, Mr. Song insists on a core principle: inner goodness and righteousness must always outweigh personal gain. Character, he believes, is the foundation of all. Talent selection at Kinghelm and Slkor is guided by integrity, kindness, discipline, productivity, positivity, and responsibility, following the principle: “strict with work, kind to people.”
Internally—Respecting People: Kinghelm and Slkor implement generous profit-sharing, bonuses, group meals, and employee equity, creating a virtuous cycle: profit → unity → prosperity. The focus is on labor accumulation, efficiency improvement, capability development, client cross-development, and long-term talent cultivation.
Leadership Through Learning: Entrepreneurs must continuously learn, act boldly and wisely, plan for the long-term, accumulate knowledge deeply, and invest consistently. Mr. Song recalls a Huaqiangbei businesswoman who successfully applied his theories and gifted him a Bentley model in gratitude—a testament to the power of guidance and mentorship.
Externally—Building Ecosystems: Under Mr. Song’s leadership, Kinghelm and Slkor champion a culture of integrity, refinement, resilience, and meticulous attention to detail. Upholding fairness, openness, cooperation, and win-win ethics, they collaborate with industry peers and deliver high-quality products and technologies that make the world better. This year alone, they plan to produce 8,000 custom calendars for clients, partners, and suppliers, reinforcing bonds and celebrating shared success.
Slkor and Kinghelm's talented team
Insights for Chinese Entrepreneurs
Su Ge from XinYao Dongfang engaged with Mr. Song on the question: “What advice does Mr. Song have for local Chinese business leaders?” His guidance includes:
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Continuous Learning: A leader sets the ceiling for the team. Achieving success requires enduring hardship—success is never guaranteed, but effort is indispensable. Opportunities are double-edged; leaders must aim high while staying grounded, excelling in brand building and channel development.
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Long-Termism: Great achievements require patience and persistence. Slkor’s international strategy thrived because of unwavering long-term commitment. Tasks achievable by a small team in 2–5 years are deliberately deferred, focusing instead on strategic growth.
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Going Global: “Bloom inside the walls, bear fruit outside the walls.” Slkor’s monthly orders via Digi-Key exceed 1,000, reflecting disciplined international expansion, continuous overseas promotion, and steadily growing brand visibility and credibility.
In the broader context of social harmony, marketing innovation, integrity, meticulous attention to detail, brand stewardship, and the practice of sustainable, innovation-driven values form the core logic behind Kinghelm, Slkor, and other Chinese enterprises’ success in counter-market growth.
About Slkor
Slkor & Kinghelm have moved to a new headquarters! Address: 18F, Building T2, Lijin Center, Yousong Community, Longhua Street, Longhua District, Shenzhen.
Slkor: Driving the Future with Cutting-Edge Chips
Slkor is a national high-tech enterprise headquartered in Shenzhen, China, with a core technical team from Tsinghua University, mastering globally advanced SiC MOSFET production processes. Over the years, the company has evolved into an international enterprise encompassing R&D, design, manufacturing, product sales, and technical services. Slkor holds ISO9001 quality management certification, as well as EU RoHS, REACH, and California Proposition 65 certifications. With employees from multiple countries and regions and collaborations with institutions worldwide, Slkor fosters an inclusive, open, and innovative environment.
"Slkor, Chips Driven Future." The company treats colleagues, products, and customers with care, aiming to improve society’s future through technology. With R&D centers in Beijing and Suzhou and Shenzhen headquarters housing laboratories and a central warehouse, Slkor’s brand enjoys strong recognition and a solid reputation.
Its product lines include diodes, transistors, power devices, and power management chips, with recent launches spanning Hall sensors, ADCs, BMS modules, sensors, high-speed optocouplers, and passive crystal oscillators. Slkor products power smartphones, laptops, robotics, power tools, vehicle networking systems, 3C digital devices, and IoT applications.
Official websites: www.slkormicro.com / www.slkoric.com. Slkor has become a vibrant hub for learning and exchange in the semiconductor industry. Upholding ethics of fairness, openness, cooperation, and win-win collaboration, it continues to establish itself as a leading global semiconductor company.
About Kinghelm
Kinghelm & Slkor are recruiting talented professionals—self-recommendations and referrals are welcome!
Kinghelm Electronics: Connecting the World with Advanced RF Solutions
Shenzhen Kinghelm Electronics Co., Ltd. is a national high-tech enterprise and proud member of the China Satellite Navigation and Positioning Association and the China Information Industry Chamber of Commerce. The company holds multiple original patents and is certified under ISO9001, RoHS, and REACH standards.
"Kinghelm, Connects World." With a vision to provide high-quality antennas and connectors to customers globally, Kinghelm ensures seamless communication and contributes to a connected, harmonious society. Its core technical team comes from Tsinghua University and the University of Electronic Science and Technology of China, bringing nearly 20 years of expertise in microwave and RF technology. Fully equipped labs enable independent product development and smart terminal testing, while the Luzhai, Guangxi production base features intelligent flexible manufacturing lines for large-scale, high-quality delivery.
Kinghelm’s product portfolio includes Beidou/GPS antennas, Bluetooth and WiFi antennas, RF cables and jumpers, signal connectors, board-to-board and board-end connectors, switches, as well as customized medical and automotive wiring harnesses and non-standard antennas and connectors. The company provides end-to-end services—design, mold-making, testing, and mass production—serving industries such as new energy vehicles, smart terminals, smart cities, industrial IoT, low-altitude drones, and commercial aerospace.
Kinghelm cultivates a corporate culture grounded in integrity, refinement, resilience, and meticulous attention to detail. Guided by principles of fairness, openness, cooperation, and win-win collaboration, Kinghelm works closely with upstream and downstream partners to build a robust and healthy ecosystem for the industry.
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