Turning Sports Spirit Into Business Strength: Slkor’s Path to Team Cohesion and Market Success
By Wei Houyi
In today's rapidly evolving technological landscape, what truly fuels a company’s vitality? Is it cutting-edge innovation, acute market insight, strong corporate culture, or global brand strategy…? Recently, Slkor Semiconductor Co., Ltd.—a rising leader in China’s semiconductor sector—offered a surprising yet powerful answer through a seemingly "amateur" initiative: the official launch of its company basketball and badminton teams.
This move is far more than an employee perk—it is the embodiment of founder Mr. Song Shiqiang’s distinctive management philosophy, now woven into the company’s very DNA. Its purpose is to channel the “competitive, resilient, and never-say-die” spirit of sports into the daily work of every team member, infusing the Olympic motto “Faster, Higher, Stronger” into even the smallest details of execution.
At the same time, this initiative represents a strategic step in Slkor's development of a “Humanistic Technology” ecosystem built on sports camaraderie. It enhances the external appeal and influence of the “SLKOR” brand and stands as a vivid example of Slkor’s evolution—from purely “hardcore” technological advancement to a more holistic strength that integrates both soft power and technical excellence.
Reception area at the new headquarters of Kinghelm & Slkor.
This “people-oriented” philosophy naturally aligns with the spirit of sports—and Mr. Song Shiqiang understands this profoundly. He believes:
Sports are a “Cohesive Agent”
On the basketball court, shifting tactics demand absolute trust and selfless teamwork; at the badminton net, sharp judgment and relentless hustle reveal both individual focus and collective strength. This mirrors the daily reality at Slkor, where cross-department collaboration and the ability to tackle complex challenges are essential in developing “high-performance, high-reliability” power devices.
Through company sports teams, Mr. Song integrates the spirit of “cooperative combat” and “never giving up” from the court directly into the heart of Slkor’s team culture.
Sports are a “Whetstone”
The semiconductor industry is a battlefield of speed, precision, and endurance—much like a duel between masters. It demands quick action, steadfast resilience, and the capacity to adapt. Mr. Song hopes basketball and badminton will forge employees’ determination and rapid-response capabilities. He often emphasizes the idea that “the court is like the marketplace,” encouraging colleagues to experience the value of persistence through sweat and translate the clarity, resilience, and decisiveness shaped in sports into the core strength needed to overcome technical challenges and expand market opportunities.
Mr. Song Shiqiang himself is an avid sports enthusiast, regularly playing basketball, swimming, and jogging. He often reminds employees at Kinghelm and Slkor that good health fuels good work—and a well-managed family sustains professional success. Work hard during office hours, he says, but after work, train your body and care for your family.
Since its establishment, Slkor has sustained rapid growth in the fields of power devices and sensors. In an industry where technology evolves at lightning speed and market dynamics shift constantly, teams must demonstrate exceptional resilience, seamless collaboration, and the grit to push through challenges. Basketball and badminton naturally become ideal “training grounds” for cultivating these very qualities.
The creation of Slkor’s sports teams is a vivid, outward expression of Song Shiqiang’s philosophy of “nurturing people and strengthening the core.” This initiative injects fresh energy into the company, significantly boosts team cohesion and collective strength, and builds invaluable human capital to support Slkor’s ongoing journey of innovation and long-term competitiveness.
Collaborative Operation, Precision like "Integrated Circuits":
A smooth offensive play in basketball depends on instant decision-making, smart off-ball movement, and precise passing among five players. This mirrors how Slkor’s R&D teams crack technical bottlenecks and how multiple departments coordinate to advance key projects. It reinforces a strong sense of shared purpose and collaboration, embedding a culture where “We” truly outweighs “I.”
Agile Response, Seizing Opportunities on the "Track":
Badminton demands lightning-fast movement, decisive strikes, and sharp judgment—all within a limited space. This is highly aligned with Slkor’s need to quickly interpret customer demands, track industry shifts, and respond swiftly in an increasingly competitive market. Through sports, employees sharpen their mental agility and decision-making speed.
Perseverance and Tenacity, The "Core" Power of Never Giving Up:
In August 2023, the Kinghelm Badminton Team was officially formed. Soon after, Slkor Semiconductor（www.slkoric.com）, Kinghelm’s sister company, established the “Slkor Warriors Basketball Team.” Beyond promoting fitness, these teams create meaningful opportunities for regular with peers across the electronic information industry—further amplifying the visibility and influence of the Slkor and Kinghelm brands.
At the same time, these sports teams offer employees a powerful outlet to relieve stress, strengthen friendships, and build true team cohesion. In the midst of sweat, teamwork, and laughter, departmental boundaries naturally fade away. Colleagues evolve from simple coworkers into “comrades-in-arms” who fight, grow, and win together. This shared passion and collective effort create a deep emotional bond—one that no management system can replicate—greatly enhancing the company’s unity and employees’ sense of belonging.
With the company’s rapid and steady growth, Kinghelm and Slkor remain committed to team-building through sports, fostering an organizational culture grounded in health, vitality, and positivity. Beyond the Kinghelm Badminton Team and the “Slkor Warriors Basketball Team,” more sports clubs will be established, continuing to energize the people of Kinghelm and Slkor and drive the companies forward!
2. Culture Casts the Soul, Brand Sets Sail: The Spillover of Value from Internal Vitality to External ImageSlkor’s initiative is far more than a simple employee perk—it is a strategic pillar in the systematic construction of corporate culture, brilliantly transforming internal vitality into external brand influence.
Shaping a “Vibrant” Corporate Image:
Tech companies are often stereotyped as rigid or overly serious. By building sports teams and engaging in athletic events, Slkor showcases a brand-new image—energetic, youthful, and genuinely people-centric. A team that values life, movement, and balance often reflects a culture of fresh thinking and bold innovation, making the brand far more attractive to top-tier talent.
Communicating “Health and Striving” Brand Values:
The intense momentum of basketball and the swift precision of badminton together express a spirit of positivity, resilience, and healthy competition. This aligns naturally with Slkor’s pursuit of technological excellence, exceptional quality, and meticulous service. When customers and partners witness Slkor’s team spirit on the court, they instinctively connect it to the company’s professionalism, reliability, and strength in the marketplace.
Building Diversified Brand Communication Scenarios:
Whether representing the company in industry leagues, local tournaments, or public sports events, Slkor’s teams create new touchpoints for brand storytelling—scenes rich with emotion and resonance. Even the jerseys printed with “Slkormicro” become moving billboards, subtly strengthening brand recognition in broader social environments.
Implementing a People-Oriented Talent Strategy:
Slkor’s genuine care for employees’ physical and mental well-being is a vivid demonstration of its “people-first” philosophy. A company that creates happiness, belonging, and opportunities for growth naturally attracts and retains outstanding talent. Such a cohesive and energized team becomes Slkor’s strongest foundation for facing future challenges.
Over the past two years, multiple groups of university students have joined Slkor for summer internships. General Manager Song Shiqiang often says that these interns are a valuable asset—full of dedication and potential. What they need most is guidance in thinking and encouragement in growth. During this weekend’s training activity, interns joined GM Song, along with both new and senior employees, in the Kinghelm Badminton Team and SLKOR Warriors Basketball Team events. Through effort, teamwork, and sweat, they released stress, built friendships, deepened connections, and grew beyond the boundaries of the workplace. For these young talents, it was a rare and unforgettable learning experience.
3. Accumulating Strength for a Leap, Advancing Steadily and Going Far: Sports Culture Empowers Long-Term Corporate Development
Looking to the future, Slkor’s basketball team and Kinghelm’s badminton team—both dynamic embodiments of corporate culture and vital extensions of brand identity—will only grow more influential as the company expands. They serve not only as the “glue” that strengthens internal cohesion, but also as the “amplifier” that broadcasts Slkor’s values outward, marking its evolution from purely “hard-tech–driven” growth to a balanced synergy of technology + culture, or “hard and soft power.”
In the semiconductor industry—a field tied to national strategy, requiring long-term investment, precision, and resilience—Slkor is cultivating an elite team through its thriving sports culture. These teams help build employees’ physical strength, mental resilience, and spirit of seamless collaboration. With these qualities embedded in its DNA, Slkor’s people will show even greater fighting power—whether in the R&D lab, on the production floor, or competing on the global market stage.
From the basketball court to the business battlefield, Slkor is telling a warm, passionate, and human-centered story of technological growth. It is a story that blends the pursuit of innovation, market insight, genuine care for people, and unshakeable belief in team power. And there is every reason to believe that this team—one that fights hard and wins with heart—will continue to accelerate forward and create new brilliance on the vast arena of advancing China’s semiconductor industry!
Kinghelm Cup Songgang Factory BA Zhongqing Spring Basketball League
"Beautiful Magic Cube Cup" Shenzhen Chuan-Yu Basketball Competition
Furthermore, Slkor has repeatedly sponsored and supported major sports events such as the Shenzhen Chuan-Yu Basketball League, the 2025 Songgang Factory BA Zhongqing Spring Basketball League, the Fuxing Basketball Team, and the “Chuan-Yu Tongxin Hui Basketball” series, earning widespread recognition and praise.
Slkor is bringing a vibrant and energetic touch to its brand identity through its unique “Sports + Culture” model.
It is understood that Slkor Semiconductor (www.slkoric.com), headquartered in Shenzhen, Guangdong Province, China, is powered by continuous breakthroughs in new materials, new processes, and new product innovation. Slkor’s technical team draws talent from Yonsei University in Korea and Tsinghua University in China, mastering internationally advanced SiC MOSFET manufacturing technologies and fifth-generation ultra-fast recovery SBD processes. Over the years, Slkor has grown from a FABLESS design house into an integrated enterprise covering design, R&D, production, manufacturing, sales, and technical services. The company is recognized as a National High-Tech Enterprise and holds multiple certifications, including ISO9001, EU RoHS, and REACH.
Slkor is committed to building a professional, ecosystem-driven, and inclusive platform for the global semiconductor community. The official Slkor website features sections for technical exchange, expert insights, data search, electronic information, industry trends, and an electronics knowledge hub. The upcoming “Slkor Grand Lecture Hall” aims to invite internationally renowned experts and scholars to deliver open lectures—positioning itself as a global arena for intellectual exchange, academic discussion, and innovative thinking within the semiconductor industry. Slkor incorporates the spirit of unity, perseverance, and breakthrough drawn from sports into its corporate culture, encouraging a balance of joyful living and purposeful work. The company has established the “Slkor Warriors Basketball Team” and regularly organizes cultural and sports activities.
Adhering to corporate values of “Integrity,” “Drive,” “Resilience,” and “Meticulousness,” as well as a business code of ethics rooted in “Do not do to others what you do not want done to yourself,” Slkor actively promotes fairness, transparency, cooperation, and win–win partnerships—growing together with suppliers, distributors, customers, and global collaborators. With technology and products that empower progress worldwide, Slkor strives—under the strong leadership of Mr. Song Shiqiang—to become a “Leading Global Semiconductor Enterprise” in the near future!
Wei Houyi with Song Shiqiang, General Manager of Kinghelm & Slkor.
Author Profile: Wei Houyi, also known as Da Wei, is a seasoned planner, media professional, and host. He has held prominent positions including Planning Director and Deputy Secretary-General of the Shenzhen Evening News Entrepreneurs Club, Executive Deputy Director of the Shenzhen-Qianxi Office of the Guangdong Provincial Traditional Chinese Medicine Development Foundation, and General Manager of Shenzhen Mingyusheng Culture Communication Co., Ltd. He is also the founder of the Guandan Card Game Club.
A lifelong basketball enthusiast, Wei has dedicated over 32 years to the sport at a non-professional level, earning numerous accolades along the way. He is a founding member and core player of multiple basketball teams, including the New Youth Basketball Team, Fuxing Basketball Team, Shenzhen Business Basketball Team, and Brotherhood Basketball Team.
In addition, Wei has an extensive career as a host and commentator. He has served as Chief Press Officer and Host for the WBO Oriental Championship Boxing Committee and hosted/commentated prestigious events such as the China Auto 100-Hour Endurance Race, Guangdong Yamen Motorcycle Cross-Country Invitational, 2023 Greater Bay Area New Energy Vehicle 100-Hour Live Streaming Challenge, and the 2025 Shenlan Women’s Basketball League.
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