From Local Ambition to Global Impact: How Biao Xin Group’s CEO Xie Pengbo Is Driving a Bold Vision Forward
Mr. Xie Pengbo, Executive Director and General Manager of Biao Xin Group
Vision is the driving force behind any successful enterprise—it sets the direction, inspires growth, and defines ambition. Companies that embrace bold, forward-thinking visions are often the ones that shape the future. In this edition, the editorial team of Golden Age Technology (www.kinghelm.net) sat down with Mr. Xie Pengbo—CEO, Executive Director, and General Manager of Biao Xin Group (Shenzhen) Co., Ltd.—at the iconic West Tower of Shenzhen Galaxy Twin Towers. The focus: exploring the powerful vision behind his leadership—“To equip factories around the world with connectors proudly made in China.”
Golden Age Technology Pte. Ltd. (G.A. Group), together with its Chinese subsidiary Biao Xin Technology (Shenzhen) Co., Ltd. (Biao Xin Group), stands as a global leader in connector application solutions and supply chain services. Mr. Xie Pengbo shared that Biao Xin Group originated in 2005 and has since remained true to its mission: to deliver high-quality supply chain services to over 30,000 enterprises worldwide. Guided by the vision of building a high-efficiency, self-operating global partnership platform, the company has grown through two decades of relentless innovation and commitment.
With the motto “Advancing Together for a Brighter Future”, Biao Xin Group has expanded steadily. By 2024, the team had grown to over 110 members, with annual revenues surpassing RMB 600 million. In 2025, the company reached several major milestones: it was officially appointed as the centralized electronic components procurement partner for Rongdian Group—providing product design, PCBA boards, and component sourcing services—and secured agency rights for 10+ top-tier international and domestic brands in connectors, inductors, and sensors within just three months.
Biao Xin Group’s solutions now serve a wide array of fast-growing sectors, including automotive, industrial automation, artificial intelligence, communications, low-altitude aviation, and energy storage—positioning the company at the forefront of the global electronics supply chain.
Biao Xin Group Photo
Mr. Xie Pengbo highlighted the strategic partnership between Biao Xin Group (www.ic-golden.com) and Rongdian Group as one of the most pivotal milestones of the year. Looking ahead, Biao Xin Group is actively pursuing long-term strategic collaborations with several publicly listed companies, original brand and technology manufacturers, and major electronic component trading platforms.
Currently, 3 to 4 strategic cooperation framework agreements are in preparation, reflecting the group's commitment to expanding its global footprint. Notably, Biao Xin Group began collaborating with renowned manufacturers Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com) in 2024. In May, both parties engaged in productive discussions focused on the home appliance industry, laying the groundwork for broader cooperation.
As part of this initiative, Kinghelm and Slkor will be integrated into Biao Xin Lianrong, Biao Xin Group’s centralized electronic component procurement system—enabling more efficient, reliable, and scalable supply chain solutions for global partners.
Biao Xin Group Reaches Cooperation Agreement with Kinghelm and Slkor
What drives Biao Xin Group’s remarkable growth and momentum? According to CEO Mr. Xie Pengbo, it all begins with a powerful vision: “To Inspire Others.”
“What started as a simple entrepreneurial dream among a few has now evolved into a shared mission embraced by the entire Biao Xin team,” he shared. “My office is the most visited spot in the company—not for formal meetings, but for open, genuine conversations. I regularly ask team members how they envision their path forward. To me, leadership means helping every individual succeed.”
Mr. Xie believes that every person brings unique skills, perspectives, and work styles to the table. True management, in his view, is not about control, but about unlocking potential. Within a framework rooted in integrity—such as being honest with customers and sincere in behavior—Biao Xin Group encourages creativity, initiative, and personal expression.
This open culture has created an environment where diversity of thought and innovation thrive—a “hundred flowers bloom” scenario, as Mr. Xie describes it. From this foundation, the group has built strategic initiatives across four pillars: talent development, market expansion, supply chain integration, and platform construction.
By aligning these efforts with global trends and maintaining precise focus, Biao Xin Group not only drives strong business growth, but also empowers individuals to create value, strengthen company cohesion, and inspire others to pursue the shared vision.
Mr. Xie Pengbo, GM of Biao Xin Group (center), and Mr. Song Shiqiang, GM of Kinghelm & Slkor (second from right)
When it comes to dreams and long-term vision, Mr. Xie Pengbo emphasizes that transitioning from solo effort to collective breakthrough is not just a strategy—it’s the future.
He believes that sustainable growth depends on a dual approach: strengthening both the domestic market and global expansion. “Walking on two legs,” as he puts it, is the only way to move forward with both speed and stability.
Under this vision, Biao Xin Group has successfully evolved from a traditional electronic components supply chain service provider into a dynamic, dual-powered enterprise—offering both advanced connector application solutions and integrated supply chain services. With this transformation, the company is now making significant strides in helping Chinese connector brands expand globally—turning ambition into action, and gaining widespread international recognition in the process.
Mr. Xie Pengbo
How does Biao Xin Group turn vision into a premium brand experience?
When asked this question, Mr. Xie Pengbo explained,
“At Biao Xin, we position ourselves first and foremost as a service provider. Creating a service experience that feels warm and personal requires more than efficiency—it requires emotional connection.”To bring that connection to life, Biao Xin Group introduced a unique and engaging brand mascot: a squirrel. Unlike traditional branding that may feel too formal or superficial, the squirrel symbolizes agility, friendliness, and emotional resonance—transforming cold B2B transactions into joyful interactions that inspire trust and recognition.
This clever mascot delivers on multiple levels:
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Agility: Quickly responding to customer needs
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Storage: Representing strong logistics and inventory capabilities
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Long Tail: Reflecting the ability to meet diverse, niche demands with flexibility
To further enhance brand appeal, Biao Xin adopted Hermès-inspired orange as its signature color—conveying a sense of fashion, innovation, and youthful energy.
By blending cultural warmth, visual creativity, and service agility, Biao Xin Group is redefining what it means to be a high-end brand in the global connector and electronic components industry.
Biao Xin Brand IP
From a bold vision—"to equip the world’s factories with connectors made in China"—to a clear mission, actionable goals, and a culture rooted in co-creation, Biao Xin Group’s rise has been powered by a dynamic model of visionary leadership. This cycle—dreaming, building, and inspiring—has become the driving force behind the company’s remarkable momentum and global expansion.
At the heart of this journey is Mr. Xie Pengbo, CEO, Executive Director, and General Manager of Biao Xin Group. As the steward of the company’s vision, he defines leadership not just by strategy, but by purpose.
“I see myself as an entrepreneur,” he says. “That means having sharp market insight—and more importantly, a deep sense of responsibility and a commitment to building something meaningful.”
For over three years, Mr. Xie worked relentlessly—with no days off, even on weekends.
“Even my leisure time became ‘business golf’—another way to build relationships and keep pushing forward.”
In the first half of this year alone, he spent nearly half his time on the road—traveling to 3 or 4 cities per trip, bridging domestic and international markets.
“Yes, it’s exhausting,” he admits, “but I always stay grounded. I know my direction, I understand the pace, and I keep going—with calm focus and clarity.”
This spirit of purpose-driven perseverance, combined with Biao Xin’s culture of collective inspiration, continues to propel the company toward global leadership in the connector and electronic components industry.
Biao Xin Team Building Group Photo
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